UI/UX & Design

Conversion-focused design that does not kill SEO.

Wireframes, UI design, design systems and conversion-rate optimisation. Every pixel is performance-budgeted, SEO-friendly and accessible. We design for users — and for Google.

What's Included

Design that converts AND ranks.

Most agencies design without thinking about SEO or performance. Most SEO shops cannot design. We do both — every UI decision tested for conversion, performance and search.

  • Wireframes & user flows — low-fi explorations to align before high-fi work begins.
  • High-fidelity UI design — Figma-first, dev-friendly, performance-budgeted.
  • Design systems & component libraries — reusable, documented, scalable.
  • Conversion-rate optimisation (CRO) — A/B test design, hypothesis frameworks, post-test reporting.
  • Accessibility (WCAG 2.1 AA) — colour contrast, keyboard nav, screen-reader compatible.
  • Dev handoff support — annotated specs, design tokens, asset exports, ongoing dev support.
200+
Designs shipped
+43%
Avg conversion lift
WCAG AA
Accessibility
Figma
First workflow
How We Work

From discovery to dev handoff.

01

Discovery

Audience research, brand audit, competitor review, goals + KPIs locked before pixels move.

02

Wireframes

Low-fi exploration, user flows, IA. Quick iteration before high-fi commitment.

03

UI design

High-fi Figma designs, design system tokens, component library, accessibility checks.

04

Handoff & support

Annotated specs, asset exports, dev support during build, post-launch design QA.

Results

Numbers from real client programs.

Aggregate metrics across our UI/UX & Design engagements over the last 24 months.

200+
Designs shipped
+43%
Avg conversion lift
Figma
First workflow
WCAG 2.1 AA
Accessibility default
What You Get

Deliverables you actually receive.

Clear, documented outputs every month — no vague promises, no mystery work.

User research summary

Personas, journey maps, competitor UX audit, key insights documented.

Wireframes (low-fi)

Flow-by-flow wireframes for every key user journey. Annotated and review-ready.

High-fi UI designs

Pixel-perfect Figma files, multiple breakpoints, hover and active states documented.

Component library

Reusable Figma components with variants, design tokens, naming conventions documented.

Style guide

Typography, spacing, colour, motion principles. Brand-aligned and dev-ready.

Dev handoff docs

Annotated specs, asset exports, accessibility notes, performance budget reminders.

Why Vidhaata

What sets our UI/UX & Design apart.

Four non-negotiables that show up in every engagement.

SEO-aware design

No JS-only patterns. No hidden content. Semantic HTML structure built into Figma annotations.

Performance-budgeted

Image strategy, font choices, animation costs all tracked at the design stage. LCP under 1.5s as a design goal.

Conversion-focused

Every key page is designed against measurable conversion goals. CRO frameworks built in.

Accessible by default

WCAG 2.1 AA compliant. Colour contrast, keyboard nav, screen-reader paths all checked.

Compare

Vidhaata vs design-only agencies vs SEO shops.

Most agencies are good at one or the other — design or SEO. We are the small set that does both at the same time.

Capability Vidhaata Design-only Agency SEO Shop
SEO-aware design decisions✓ YesSkippedWireframe only
Performance budget at design stage✓ YesDev problemN/A
Design system + component library✓ YesYesNo
Conversion-rate testing built in✓ YesSometimesNo
Accessibility WCAG 2.1 AA✓ DefaultOptionalSkipped
Dev handoff support✓ YesHand-off onlyNo design
Client Voices

What clients say about our UI/UX & Design work.

★★★★★

Design + SEO under one team finally. Our redesign launched with no ranking dip — a first for us. Conversion lift of 41% post-launch.

AR
Anjali Rao
Product · CourseDeck
★★★★★

Their design system saved us 200+ hours over the next year. Our team ships features 3x faster, with consistent brand.

RK
Riya Kapoor
Marketing Director · SaasGo
★★★★★

First agency that thought about Core Web Vitals at the Figma stage. Hero image, fonts, animations — all chosen with performance in mind.

HR
Hema Reddy
CTO · ShopVibe
Best For

Who UI/UX & Design is built for.

If you recognise yourself in any of these scenarios, we should talk.

01

Marketing site rebuilds

Companies redesigning their marketing site who want SEO + conversion + performance baked in from Figma.

02

SaaS product redesigns

Product teams refreshing UI without breaking accessibility or shipping a perf regression.

03

E-commerce CRO programs

Stores running ongoing A/B test programs needing high-quality test design and post-test analysis.

04

Design system buildouts

Teams that want a reusable, documented Figma component library to scale internal design.

05

Pre-build wireframing

Companies in early-stage product or site planning needing wireframes + IA before development starts.

06

A/B test design support

Marketing teams running CRO programs that need fast, well-thought-out design variants for testing.

FAQ

UI/UX questions answered.

Do you also build what you design?
For WordPress projects, yes — design + dev under one engagement. For React / Next.js / native apps, we hand off to your dev team or partner with our network.
Do you handle motion and animation design?
Yes. But we are deliberate — every animation has a performance cost. We design motion with INP and reduced-motion accessibility in mind.
Do you work in tools other than Figma?
Figma is our default. We can work in Sketch or Adobe XD if you have an existing workflow — but Figma is fastest for collaboration and dev handoff.
Can you redesign without losing SEO?
Yes — this is one of our specialties. We map URLs, schema, content depth, and Core Web Vitals before design starts so the rebuild does not tank rankings.

Design that converts AND ranks.

Free design + UX audit of your top 5 pages. We will spot conversion blockers and SEO red flags.