Why they came to us.
A successful single-market platform attempted international expansion without an SEO plan. Hreflang errors, duplicate content, missing country signals.
- !Hreflang chaos - 1,800 errors in Search Console, 4 country variants competing.
- !Duplicate content - same English content served to UK, AU, US users without variation.
- !No local backlinks - zero referring domains in target country TLDs.
- !Wrong country in SERPs - UK users seeing US version, AU users seeing UK, etc.
Our approach.
A 4-phase international rollout: hreflang foundation, country-specific content, local backlinks, and GMB optimisation per region.
- +Hreflang foundation - validated implementation across 4 markets with self-references.
- +Country-specific content - 4 region content trees with local pricing, currency, terms.
- +Local backlinks - 80+ regional placements, country TLD focus.
- +GMB per region - localised business profiles in each market.
Hreflang foundation
Validated across 4 markets with self-references and clean implementation.
Country content trees
4 region-specific content sets with local pricing, currency and terms.
Local backlinks
80+ regional placements, country TLD focus per market.
Measurable outcomes.
Outcome summary
In 10 months, all 4 markets reached profitability. Bookings from organic +220%. Hreflang errors dropped from 1,800 to 0. Top-10 positions captured for region+keyword combos across all markets.
Discuss your goalsFrom audit to execution, they ran the whole SEO program. We tripled organic in a year - and finally have dashboards we can trust across every market.