Why they came to us.
Strong content, weak format. The finance vertical is dominated by PAA boxes, voice answers and snippet-eaters. Their content was being read but never quoted.
- !Ranks #4 to #8 on commercial queries - page-1 visibility, but losing the snippet.
- !Zero PAA appearances - competitors owned the People Also Ask stack.
- !Voice query traffic flat - content not formatted for natural-language extraction.
- !Schema gaps - FAQ, HowTo, Article schema missing or broken.
Our approach.
A 90-day snippet sprint: question mining, answer architecture, schema deployment, voice-format tuning. Continuous defense via weekly tracking.
- +Question mining - extracted 200+ customer questions from SERPs and forums.
- +Answer architecture - rewrote pages with answer-first formatting and citable passages.
- +FAQ + HowTo schema - deployed and validated across 200 pages.
- +Voice-search optimisation - natural-language phrasing tuned for assistants.
Question mining
200+ questions extracted from SERPs, forums, sales calls.
Answer architecture
Page-by-page rewrite with answer-first formatting and citable passages.
Schema deployed
FAQ, HowTo, Article schema deployed and validated in Rich Results.
Measurable outcomes.
Outcome summary
47 featured snippets captured in 90 days. PAA appearances climbed from 0 to 340. Voice query traffic up 58%. Total organic visits +194% within 5 months.
Discuss your goalsTheir answer architecture made our content rank for queries we never targeted. PAA appearances tripled in 5 months and voice queries are now a real channel for us.