Case Study · Education

Project Synapse — #1 ChatGPT citation for category

Project Synapse case study — AI / SaaS. AI tools directory engineered into the #1 cited source on ChatGPT for

Project Overview

The brief.

Education
Industry
Topic Cluster SEO
Services
9 months
Engagement
5 specialists
Team size
The Challenge

Why they came to us.

A directory site optimised for traditional SEO with strong rankings, yet absent from every AI-search prompt about AI tools. Buyers were using the LLM their product compiled, but going to competitors instead.

  • !
    Zero ChatGPT citations - despite ranking #2 on Google for "best AI tools".
  • !
    No Wikidata profile - knowledge graph signals missing for the brand.
  • !
    llms.txt absent - AI crawlers had no clean entry path.
  • !
    Weak entity coverage - sameAs alignment fragmented across the open web.
Before engagement
0
ChatGPT mentions
No
Wikidata
No
llms.txt
12
Brand mentions
The Strategy

Our approach.

A focused GEO sprint: Wikidata profile, llms.txt, entity SEO, content tuning for citability, and prompt-set monitoring.

  • +
    Wikidata profile - structured entity record built and aligned with sameAs network.
  • +
    llms.txt deployment - clean access path for GPTBot, PerplexityBot, ClaudeBot.
  • +
    28 entity-aligned pages - rewrites with citable passages, sources, structured data.
  • +
    Prompt monitoring - 50 prompts tracked weekly across 5 LLMs.
Strategic pillars

Wikidata + entity SEO

Structured entity record + sameAs alignment across the open web.

llms.txt

AI-crawler config tuned for GPTBot, PerplexityBot, ClaudeBot.

Prompt monitoring

50 prompts tracked weekly across 5 LLMs with delta reporting.

Results

Measurable outcomes.

★★★★★

ChatGPT mentions tripled in 4 months. Inbound demos followed. The dashboard makes the abstract "AI visibility" concrete - we can finally measure it.

RK
Riya Kapoor
Marketing Director - SaasGo

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