Case Study · B2B SaaS

Project Lighthouse — From plateau to category leader in 9 months

Project Lighthouse case study — B2B SaaS. How we took a B2B SaaS from $40k MRR organic plateau to $1.2M MRR with compounding growth.

Project Overview

The brief.

B2B SaaS
Industry
Organic SEO + GEO
Services
9 months
Engagement
5 specialists
Team size
The Challenge

Why they came to us.

The growth engine had stalled. Organic was real but inconsistent, technical SEO was 60% there, and AI search visibility was non-existent.

  • !
    $40k MRR plateau - organic revenue had been flat for 3 quarters straight.
  • !
    38 high-impact tech issues - schema gaps, indexation bloat, JS rendering errors.
  • !
    220+ keyword gaps - competitors ranking on commercial terms they had nothing for.
  • !
    Zero AI search visibility - not cited in ChatGPT, Perplexity, Gemini or AI Overviews.
Before engagement
$40k
Stalled MRR
2
Snippets won
0
AI citations
38
Tech issues
The Strategy

Our approach.

A 3-pillar program: technical foundation, content velocity engine, GEO citation layer. Quarterly resets. Weekly sprints. Revenue-aligned reporting.

  • +
    Technical foundation - schema, indexation, Core Web Vitals fixed in a 4-week sprint.
  • +
    Content velocity engine - 10 long-form pieces per month, intent-mapped to revenue.
  • +
    GEO citation layer - entity SEO, llms.txt, mentions on LLM-training publications.
  • +
    Revenue-aligned reporting - dashboards tying every keyword to ARR contribution.
Strategic pillars

Technical foundation

Schema, CWV, indexation, JS rendering - all green within 4 weeks.

Content velocity

10 long-form pieces per month, hub-and-spoke clusters, intent-mapped.

GEO citation layer

Entity SEO, Wikidata alignment, llms.txt and brand mentions across 5 LLMs.

Results

Measurable outcomes.

★★★★★

We went from a stalled $40k MRR organic channel to a compounding $1.2M MRR engine. Vidhaata did not just rank us - they made us the cited brand in our category, on Google and inside ChatGPT.

PS
Priya Sharma
CMO - FinSparkle

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