Why they came to us.
A 5-year-old property marketplace had been outpaced by newer competitors. DR was stuck at 32, backlink profile was thin, and rankings on commercial keywords had plateaued.
- !DR 32 plateau - authority not growing despite content investment.
- !Thin backlink profile - 220 referring domains, mostly directory citations.
- !Ranks #20 to #40 on commercial queries - page-1 visibility on only 12% of target terms.
- !800 thin pages - location pages dragging down topical authority.
Our approach.
A combined program: sustained editorial outreach + content depth refresh + on-page optimisation across 800 pages. Anchor strategy designed per cluster.
- +Editorial outreach - 142 niche-vetted placements, all DR 40-70, manual prospecting.
- +Content depth refresh - 800 thin pages consolidated into 240 substantive ones.
- +On-page optimisation - schema, internal linking, entity coverage across all pages.
- +Anchor strategy - branded, partial, generic mix calibrated by cluster.
Editorial outreach
142 niche-vetted placements, all DR 40-70, manual prospecting only.
Content depth
800 thin pages consolidated into 240 substantive ones with depth.
On-page program
Schema, internal linking, entity coverage across all rebuilt pages.
Measurable outcomes.
Outcome summary
In 9 months, DR climbed from 32 to 58, organic traffic grew 180%, and the brand reached top-3 for 64 commercial keywords. Total revenue from organic added $3.1M ARR.
Discuss your goalsGot 22 placements in 90 days, all DR 50+. Referring domains shot up 38%, and rankings on commercial keywords moved up 14 positions on average.