Why they came to us.
A bloated WooCommerce theme was killing both rankings and conversions. JS-heavy pages, broken schema, mobile-hostile storefront.
- !LCP 3.2s on mobile - Core Web Vitals deep in the red.
- !67% bounce rate - visitors leaving before product pages even rendered.
- !32-plugin Elementor stack - slow editor, conflicts, security issues.
- !Broken product schema - no rich results on commercial queries.
Our approach.
Migrate to a custom block-based theme with WooCommerce as a clean storefront layer. Performance budget enforced. Zero plugin bloat. SEO baked in.
- +Custom block-based theme - semantic HTML, native WP blocks, no page builders.
- +WooCommerce optimisation - checkout streamlined, schema validated.
- +Performance budget - LCP under 1s, INP under 200ms, CLS under 0.05.
- +SEO architecture - product schema, internal linking, sitemap segmentation.
Block-based theme
Native Gutenberg, no Elementor, fully maintainable by in-house team.
WooCommerce custom UX
Streamlined checkout, optimised faceted nav, validated product schema.
Performance budget
LCP under 1s, INP under 200ms, CLS under 0.05 - hard targets in CI.
Measurable outcomes.
Outcome summary
Within 4 months of launch, LCP dropped from 3.2s to 0.9s, bounce rate halved, and conversion rate climbed 186%. Organic traffic grew 92% and AOV rose 14% on the new mobile checkout.
Discuss your goalsPageSpeed went from 32 to 96 in three weeks. Conversions followed - bounce rate dropped 19% and add-to-cart rate climbed 11%. Best WP build we have ever owned.