Why they came to us.
A 12-city legal firm with strong individual practice expertise but weak local SEO and AEO foundations. Local pack invisible, PAA absent, schema broken.
- !Local pack invisible - not in top-3 for any of 12 cities on jurisdiction-specific queries.
- !Zero PAA appearances - competitors owning every legal-question SERP feature.
- !Schema gaps - LegalService, FAQPage, Attorney schema missing or broken.
- !GMB neglected - profiles outdated, low review velocity, missing categories.
Our approach.
A combined AEO + Local SEO program: jurisdiction-specific FAQ pages, schema deployment, GMB optimisation, and 60+ legal directory citations.
- +Jurisdiction FAQ pages - 84 location/practice landing pages with answer-first formatting.
- +Schema deployment - LegalService, FAQPage, Attorney, Organization across all pages.
- +GMB optimisation - profile updates, review velocity, categories, posts cadence.
- +Local directory citations - 60+ vetted legal directories with consistent NAP.
Local pack capture
GMB optimisation across 12 cities + 60+ directory citations.
AEO architecture
84 jurisdiction-specific FAQ pages with answer-first formatting.
Schema rebuilt
LegalService, FAQPage, Attorney, Organization deployed and validated.
Measurable outcomes.
Outcome summary
In 8 months, top-3 local pack across 12 cities, #1 for 84 high-intent queries, and consultation requests tripled. Schema rich-results live across all key pages, GMB rating climbed to 4.7.
Discuss your goalsBest AEO program we have seen - schema is rock-solid, snippets are sticky, and the local pack visibility transformed our consultation pipeline.