Why they came to us.
A new domain in a category dominated by 10-year-old incumbents. Zero authority, zero content, zero brand recognition. We had to build all of it.
- !Brand-new domain - DR 0, zero backlinks, no Google trust signal.
- !Saturated category - 10-year-old incumbents owning every commercial keyword.
- !No existing content - empty blog, thin product pages, no topical authority.
- !Aggressive timeline - investor expectations: 1M monthly organic by month 12.
Our approach.
A four-phase plan: keyword universe to hub-and-spoke architecture to content velocity to authority program. Quarterly resets. Revenue projections from day one.
- +Keyword universe - 800-keyword scope mapped to intent and revenue.
- +Hub-and-spoke architecture - 12 pillar pages with topical clusters.
- +Content velocity engine - 18 long-form pieces per month for 12 months straight.
- +Authority program - 60+ editorial placements + digital PR.
Keyword universe
800-keyword scope, intent-mapped, scored by revenue and difficulty.
Content velocity
18 pieces / month, hub-and-spoke clusters, refresh cycles.
Authority program
60+ editorial placements, digital PR, category-defining positioning.
Measurable outcomes.
Outcome summary
In 12 months, the platform went from DR 0 to DR 47, captured 320 page-1 keywords, and reached 1.8M monthly organic visits. Organic became the #1 paid-acquisition replacement channel, contributing $4.2M ARR.
Discuss your goalsTheir intent-mapping changed how we think about keywords. Revenue from organic doubled in 9 months and tripled by month 12. Best partner we have ever worked with.