Case Study · Enterprise SaaS

Project Apex — $2.4M attributable revenue from organic

Project Apex case study — Enterprise SaaS. Enterprise SaaS combined SEO + AEO + GEO program adding $2.4M attributable revenue in 12 months.

Project Overview

The brief.

Enterprise SaaS
Industry
Full-Stack Search
Services
6 months
Engagement
4 specialists
Team size
The Challenge

Why they came to us.

A category leader stuck on classical SEO playbooks while younger competitors gained ground on snippets, voice and AI search. Three surfaces, one program needed.

  • !
    Slipping rankings - top-3 positions falling to #4-#8 across 60+ commercial keywords.
  • !
    Zero snippet capture - competitors owning featured snippets and PAA on every key query.
  • !
    Invisible in AI search - never cited in ChatGPT, Perplexity, or Gemini answers.
  • !
    4,000-page schema gap - structured data inconsistent or missing across the site.
Before engagement
12
Top-3 keywords
8
Snippets won
0
AI citations
~30%
Schema coverage
The Strategy

Our approach.

A combined SEO + AEO + GEO program: shared roadmap, weekly cadence, three surfaces measured side-by-side. Revenue dashboards from day one.

  • +
    SEO foundation - 220+ pieces, schema across 4,000 pages, indexation cleaned, links earned.
  • +
    AEO snippet capture - answer architecture, FAQ schema, voice optimisation across 600 pages.
  • +
    GEO citation layer - llms.txt, Wikidata profile, mention engineering, 5-engine tracking.
  • +
    Revenue dashboards - tied every keyword to ARR contribution from week one.
Strategic pillars

SEO foundation

220+ pieces, schema across 4,000 pages, indexation cleaned.

AEO layer

Answer architecture, FAQ schema, voice optimisation across 600 pages.

GEO layer

llms.txt, Wikidata, mention engineering, 5-engine citation tracking.

Results

Measurable outcomes.

★★★★★

Best agency we have used in 10 years. Honest, fast, and obsessed with revenue - they feel like an extension of our team and have shipped more in a year than the last three agencies combined.

ND
Neel Desai
CEO - TaskRoot

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